Management Buyout of iConvert
3 mins
• 2nd October 2024
Testimonials and reviews are a powerful tool in iGaming marketing. They provide social proof and can help convince potential players to try your online casino or Sportsbook. However, not all testimonials and reviews are created equal, and if used incorrectly, they can actually harm your reputation. In this blog post, we’ll explore how to effectively use testimonials and reviews in iGaming marketing.
1. Choose the right platform
The first step to effectively using testimonials and reviews is choosing the right platform. There are several options available, including your own website, social media, and third-party review sites like TrustPilot and Reviews.io. Each platform has its own benefits and drawbacks, so you need to choose the one that works best for your business.
For example, if you’re just starting out, it might be best to focus on your own website and social media accounts. This way, you have more control over the content and can respond to any negative reviews or comments quickly. However, if you’re an established business, using third-party review sites can help increase your visibility and credibility.
2. Encourage customers to leave reviews
The next step is to encourage your customers to leave reviews. You can do this by sending follow-up emails after they’ve made a deposit or placed a bet, asking them to rate their experience. You can also offer incentives, such as bonus funds or free spins, for leaving a review.
When asking for reviews, make sure to emphasise the importance of honest feedback. You don’t want to come across as trying to manipulate the reviews in your favour.
3. Use testimonials and reviews in your marketing materials
Once you’ve collected testimonials and reviews, it’s time to use them in your marketing materials. This includes your website, CRO Strategies and website overlays, social media accounts, and email campaigns.
Make sure to highlight the most positive reviews and testimonials, and use them in prominent places on your website. You can also create social media posts featuring reviews and testimonials, or include them in your email newsletters.
4. Respond to negative reviews
Not all reviews will be positive, and it’s important to respond to negative reviews in a professional and respectful manner. This shows that you’re taking customer feedback seriously and are committed to improving your service.
When responding to negative reviews, make sure to address any specific issues raised and offer a solution if possible. Don’t get defensive or confrontational, as this can make the situation worse.
5. Keep collecting and updating reviews
Finally, make sure to keep collecting and updating reviews. This shows that you’re committed to providing the best possible service and are constantly striving to improve.
You can also use negative reviews as an opportunity to identify areas for improvement and make changes to your service.
In conclusion, testimonials and reviews can be a powerful tool in iGaming marketing. By choosing the right platform, encouraging customers to leave reviews, using them in your marketing materials, responding to negative reviews, and continually collecting and updating reviews, you can build a strong reputation and attract new players to your online casino or Sportsbook.
