Management Buyout of iConvert
3 mins
• 2nd October 2024
As the online gaming industry continues to grow, it is becoming increasingly important for iGaming websites to find ways to improve website traffic and reduce bounce rates. One effective solution is through the use of Conversion Rate Optimisation (CRO) software. CRO software is designed to help businesses identify areas where their website can be improved to increase user engagement and drive conversions. In this blog post, we will explore how CRO software can help iGaming websites achieve these goals.
It’s important as well to establish your understanding of what CRO software should do.
What is CRO software?
CRO software works with the hard earned traffic that you have either paid for, or directed organically, through affiliates etc. to reach your website. It is a tool that enables website owners to analyse their website traffic, identify user behaviour patterns, and optimise the website to improve user engagement and increase conversions.
This type of software typically provides detailed insights into user behaviour, such as the pages they visit, how long they stay on each page, and which buttons they click on. It can also provide insights into user demographics and other factors that can impact user engagement. The main objective they achieve though, is to convert players into payers.
There are many CRO companies out there to choose from and we implore you to do your research to choose the right CRO partner for your business needs.
iConvert are iGaming CRO specialists and the only wholly dedicated iGaming conversion experts in the industry. Some of our clients see a decrease in bounce rate of up to 34% and over 312% increase in their registrations. If you’d like to find out how, feel free to set up a meeting with us!
How can CRO software help iGaming websites?
1. Identify areas for improvement
CRO software can help iGaming websites identify areas where their website can be improved to increase user engagement and drive conversions. For example, it can identify which pages on the website are causing users to bounce, or which pages are not generating as much traffic as they should be. This information can then be used to make targeted improvements to the website, such as redesigning certain pages or optimising the website’s navigation.
2. Test changes
CRO software also allows iGaming websites to test changes to their website to see how they impact user engagement and conversions. For example, they can test different layouts, colours, or messaging to see which version performs best. This type of testing can help iGaming websites make informed decisions about how to improve their website and increase conversions.
3. Optimise for mobile
With more and more users accessing websites on their mobile devices, it is essential for iGaming websites to optimise their website for mobile. CRO software can help iGaming websites identify areas where their website is not optimised for mobile and make the necessary changes. For example, it can identify pages that take too long to load on mobile devices or areas where the website’s navigation is difficult to use on a smaller screen.
4. Improve user experience
Ultimately, the goal of CRO software is to improve the user experience on a website. By identifying areas where users are struggling or encountering issues, iGaming websites can make improvements to provide a more seamless and enjoyable user experience. This can lead to increased engagement and loyalty among users, as well as increased conversions and revenue for the website.
In conclusion, CRO software can be a powerful tool for iGaming websites looking to improve website traffic and reduce bounce rates. By identifying areas for improvement, testing changes, optimising for mobile, and improving the user experience, iGaming websites can increase engagement and drive conversions. As the online gaming industry continues to grow, investing in CRO software can be a smart strategy for iGaming websites looking to stay competitive and grow their business.
