Management Buyout of iConvert
3 mins
• 2nd October 2024
The world of iGaming is constantly evolving, and with the rise of online gambling, it's more important than ever for iGaming websites to effectively use calls-to-action (CTAs) to engage and convert visitors into players. A CTA is an instruction to the visitor to take a specific action, such as signing up or making a deposit, and is crucial to the success of any iGaming website. In this blog post, we will explore how to effectively use CTAs on iGaming websites.
1. Make Your CTAs Stand Out
The first step to creating effective CTAs is to make them stand out. Use contrasting colours, bold fonts, and eye-catching design to draw attention to your CTAs. This will make it easier for visitors to find and engage with them, increasing the likelihood of conversion.
2. Use Clear and Compelling Copy
The copy on your CTAs should be clear, concise, and compelling. Avoid using generic language such as "click here" or "learn more". Instead, use specific and action-oriented language that clearly communicates the benefit of taking the action. For example, "Claim your $100 Welcome Bonus" is more compelling than "Sign up now". But take into consideration the amount of words you use. Using a CTA with a very long sentence may give the player extremely clear instructions, but the longer the sentence, the longer it takes to read and also the more white-space used on your website. It's a fine balance, but with AB Testing you CTA's you'll find the right balance over time.
3. Place CTAs in Strategic Locations
The placement of your CTAs is also important. You want to make sure they are placed in strategic locations that are easily visible and accessible. Common locations include above the fold on the homepage, within the navigation menu, and on individual game pages. Be sure to test different placements to see which ones are most effective.
4. Use Urgency and Scarcity
Creating a sense of urgency and scarcity can also be an effective way to encourage visitors to take action. For example, you could use a countdown timer to indicate when a bonus offer is about to expire or limit the number of spots available in a tournament. This creates a sense of urgency and scarcity that can motivate visitors to take action.
5. Don’t overcrowd
One issue we’ve observed over 1000’s of iGaming websites is the ‘overuse’ of CTA’s. In some cases to the extreme of there being 10+ CTA’s on one page all asking you to do the same thing. Overcrowding CTA’s creates confusion and detracts the player’s focus from the objective of that page. The fewer options and more direct journey you can make for the customer increases the potential conversion.
6. Consistency
This point links to many others on this tips list. Consistency in CTAs helps to build trust and credibility with users. If a website uses different colours, tone of voice and placement, it can be confusing for users and may make them question the legitimacy of the website. By using consistent CTAs, the website communicates a sense of professionalism and reliability, which can help to reassure users and encourage them to engage with the site.
7. Test and Iterate
Finally, it's important to test and iterate your CTAs to see what works best. A/B testing different variations of your CTAs can help you identify which ones are most effective at converting visitors into players. You can test different copy, colours, placements, and other variables to see what resonates best with your target audience.
In conclusion, CTAs are a crucial component of any iGaming website's conversion strategy. By making your CTAs stand out, using clear and compelling copy, placing them in strategic locations, creating urgency and scarcity, and testing and iterating, you can effectively engage and convert visitors into players. With these tips, you'll be well on your way to creating effective CTAs that drive conversions and grow your iGaming business.
